Kick Point Playbook gives you the digital marketing skills you need to grow—whether you want to land more clients, level up your career, or make smarter marketing decisions. Get bi-weekly insights on analytics, SEO, and reporting, curated by Dana DiTomaso and her team. Each issue is packed with expert tips, must-read articles, and free resources like templates and checklists—all designed to help you take action and see real results.
Share
🏈 Huddle up, team! Let’s review the game plan
Published 10 months ago • 4 min read
“Clear Eyes, Full Hearts, Can't Lose”
We recently moved to a new email platform and with this switch we decided it was the perfect time to give our newsletter a name — The Playbook Huddle!
A huddle is an opportunity for teams to strategize, motivate, or celebrate. We think of ourselves as part of your digital team, helping coach you and support you in advancing your knowledge and skills. Our goal is to:
Share our insight and expertise
Help improve your skills with proven tactics
Filter out the noise and promote trustworthy content
Help foster the right mindset and reinforce that every step counts
WEBINAR
Everything You Need to Know About Google Ads Measurement for 2024 & Beyond
Join us for our next webinar on Tuesday, August 20 at 10:00 AM MDT / 12:00 PM EDT featuring Google Ads Liaison Ginny Marvin. Ginny will answer all your questions about enhanced conversions, first-party data, and conversion modeling.
Can’t make the live event? Register to get access to the replay.
How to Sort Metrics in Looker Studio by Changes in Comparison Values
Have you ever wanted to compare metrics across different time periods but also wanted to sort how much the change was between those time periods? Now you can!
Using this Looker Studio blending trick helps improve your ability to look for big changes in your data over time. Watch (or read) Dana’s tutorial that walks you through the process step-by-step.
Content Distribution: Mastering the Art of Visibility in the AI Era
Everyone says “Content Is King'' — but in today's day and age… is that still the case? Dana recently joined Ross Simmonds for a dive deep into the critical importance of distribution as a catalyst for achieving unparalleled visibility as a brand, creator and marketer.
Watch the video replay and review the recap where you will gain insights into Ross’s framework for how to get your content in front of 10X more people (this is Ross’s promise to you — so get ready).
Are negative reviews actually good for your business?
The short answer? Yes! Negative reviews might seem like a business owner’s worst nightmare, but they can actually be beneficial. Elizabeth Linder shares how they can help:
1️⃣ Negative reviews prove you're not just buying fake five-star ratings. Instead, they add authenticity and credibility to your business, proving that you’re the real deal.
2️⃣ A mix of reviews make your positive ones stand out. They help potential customers see the whole picture, making those good reviews feel more genuine.
3️⃣ They help set realistic expectations and show new customers a “worst-case scenario.” This can actually help people make more informed decisions about choosing your business.
4️⃣ How you handle negative reviews can make a big impact. Thoughtful replies demonstrate that you value feedback and are committed to improving. It’s a great way to show that you genuinely care about your customers’ experiences.
So, next time you see a negative review, don't worry. Use it as a chance to learn, improve, and show customers that you care!
Articles Worth Reading ———•
🆕 What SEOs Need To Know About SearchGPT [LinkedIn]
Chris Long from Go Fish Digital gives us a peek into SearchGPT, OpenAI’s new search engine. It’s currently ad free, has a simple-interface, and is big on local citations. It even localizes results like Google and performs better in accuracy tests.
🛍️ Demystifying the Google Cloud Retail Tag: Revolutionizing Retail Analytics
Noah Zwiren explains how the Google Cloud Retail Tag is changing retail analytics. It tracks customer behavior across all channels, processes real-time data, and offers predictive insights. This tool helps retailers enhance customer experiences, optimize operations, and make better data-driven decisions.
Lang Ploszek lays out an easy-to-follow SEO content checklist that can help improve your Google rankings. From finding the right topics and keywords to creating and optimizing your content, this guide covers every step.
📚 Topical Authority 101: When it’s important and who needs it for better SEO
People trust experts, and so does Google. Building topical authority can help you rank higher and faster, but it’s not for everyone. Maeva Cifuentes guides you on whether it’s the right choice for your brand and how to measure and build your authority.
In a recent episode of SEO Made Easy, Search Relations Advocate Martin Splitt breaks down how internal linking can boost user experience and help Googlebot understand your site's structure. Discover the best practices for using meaningful anchor text and the right HTML elements, all while keeping your pages from getting too cluttered.
Google Communications responded to recent claims on X about Search “censoring” or”banning” terms, explaining some hiccups with their Autocomplete feature. There were issues like outdated protections affecting predictions for queries about former President Trump, a bug impacting predictions for past presidents, and some automatic labeling of news topics.
Join 12+ speakers sharing expert local search insights while raising money for charity. KP Playbook team member Elizabeth Linder will show you how to fix your multi-locations visibility in Google's local results and Maps. You'll walk away with actionable to-dos and guidance on how to prioritize where they can start and how they can get the resources or buy-in to do so.
PO Box 68171 RPO Bonnie Doon Shopping Centre, Edmonton, Alberta T6C 4N6 Unsubscribe · Preferences
Kick Point Playbook
Insights that fuel action. Learn, apply, and grow your marketing skills.
Kick Point Playbook gives you the digital marketing skills you need to grow—whether you want to land more clients, level up your career, or make smarter marketing decisions. Get bi-weekly insights on analytics, SEO, and reporting, curated by Dana DiTomaso and her team. Each issue is packed with expert tips, must-read articles, and free resources like templates and checklists—all designed to help you take action and see real results.
Hello Reader, Thank you for attending today’s webinar, Making the Move From Search Optimization to Answer Optimization with Wil Reynolds! If you missed the webinar or want to rewatch it, here’s the replay link → We had an incredible discussion about how the future of SEO is evolving beyond rankings—and why marketers should be focusing on where (and how) real answers are being delivered across AI, social, and search. Key takeaways: We’re in the answers business, not just the SEO business....
How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance You put a consent banner on your site. That’s great! But here's the problem... Just because your banner looks nice doesn't mean GA4 is actually respecting what your visitors choose. We see this mistake all the time during analytics audits. The banner is there, sure. But the data? Still flowing in before getting consent. Oops. Here's what you should check right now: Is data being sent...
GA4 Explained: The Essential Guide to Page Path, Page Location, and Other Page Data Page path versus page location versus page path + query string… if you find yourself getting tripped up by these GA4 dimensions and are stuck navigating messy reports, you’re not alone. Knowing which dimension to use can seriously improve your reporting! In our latest guide, Dana DiTomaso breaks down what each dimension actually tracks, when to use them, and how picking the right dimension makes all the...