Hello Reader, Thank you for attending today’s webinar, Making the Move From Search Optimization to Answer Optimization with Wil Reynolds! If you missed the webinar or want to rewatch it, here’s the replay link → We had an incredible discussion about how the future of SEO is evolving beyond rankings—and why marketers should be focusing on where (and how) real answers are being delivered across AI, social, and search. Key takeaways: We’re in the answers business, not just the SEO business....
3 days ago • 2 min read
How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance You put a consent banner on your site. That’s great! But here's the problem... Just because your banner looks nice doesn't mean GA4 is actually respecting what your visitors choose. We see this mistake all the time during analytics audits. The banner is there, sure. But the data? Still flowing in before getting consent. Oops. Here's what you should check right now: Is data being sent...
10 days ago • 5 min read
GA4 Explained: The Essential Guide to Page Path, Page Location, and Other Page Data Page path versus page location versus page path + query string… if you find yourself getting tripped up by these GA4 dimensions and are stuck navigating messy reports, you’re not alone. Knowing which dimension to use can seriously improve your reporting! In our latest guide, Dana DiTomaso breaks down what each dimension actually tracks, when to use them, and how picking the right dimension makes all the...
24 days ago • 4 min read
Can You Use Competitor Brand Names in Google Ads? While the idea of showing up in your competitors’ search results is appealing, there are several factors to consider before jumping in. From Google’s policies to potential legal issues, knowing when and how to bid on another company’s name is crucial for success. Today, we’re breaking down the dos and don’ts of bidding on competitor names in Google Ads. You’ll learn how to do it the right way—and how to protect your own brand if someone’s...
about 1 month ago • 5 min read
Your guide to creating an engaging internal newsletter Internal newsletters usually get a bad rap: they’re often boring, predictable, and honestly, no one reads them. But it doesn’t have to be that way. When done with intention, internal newsletters can foster connection, improve team communication, and—dare we say—even get people excited for their release. We’re sharing how to go beyond company updates and create a newsletter your team actually looks forward to reading. Learn how we set up...
about 2 months ago • 7 min read
How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in GA4 If you’re seeing your website come up in AI Overviews (AIO), Featured Snippets, or People Also Ask (PAA) results on Google, you’ve probably wondered: are searchers actually clicking through to my site? And if they are, how can I find out what pages they looked at and what actions they take on my site? In this guide, Dana DiTomaso walks you through setting up tracking in Google Tag Manager (GTM) and...
2 months ago • 6 min read
Is Your Consent Management Platform (CMP) Set Up Correctly? Data privacy in 2025 isn’t just about having a CMP, it’s about making sure it works exactly as it should. Over the past year, we’ve seen countless companies implement a CMP, but few have nailed the setup from day one. A misconfigured CMP can mean your user consent choices aren’t being respected, potentially inviting regulatory headaches and costly fines. Here’s what to ask yourself: Are you honoring consent choices across the board?...
3 months ago • 5 min read
👋 9 SEO Tactics to Say Goodbye to in 2025 If you want to set yourself up for success in 2025, it's time to let go of these strategies and focus on what actually moves the needle. 📹 TL;DR - Watch the short #1. Stop Chasing SEO Trends Just for the Sake of ItSEO should tie into business goals—not just be about driving any traffic. If these trends aren’t helping conversions, sales, or brand visibility where it matters, it’s time to focus on what you know works. #2. Rankings & Traffic ≠...
4 months ago • 6 min read
The Future of Analytics Analytics isn’t perfect, and it never will be. Ad blockers, privacy laws, incognito browsers—these things are making data harder to track every day. But that’s not necessarily bad news. Today we’re sharing Dana’s talk, It’s Not Right, But It’s Okay: The Future of Analytics, where she breaks down why perfection isn’t the goal (spoiler alert: it never was) and how embracing directional insights actually leads to better marketing decisions. Watch this video if you want...
4 months ago • 5 min read