Hey Reader! This past week I was discussing two reports with a client, one in GA4 and the other in Domo. The reports cover the exact same website, the same traffic, the same month — and they completely disagreed about how much traffic and conversions came from organic versus paid. The discrepancy was large enough that you’d make different decisions based on what report you were looking at. Of course, the instinct is to ask "which one is wrong?" And I get it, because when you're in a meeting...