Hey Reader!

December is here, and I know the temptation is to coast toward the holidays. But hear me out: this is actually a great time to do a little housekeeping that will make January feel a lot less chaotic.

I'm not talking about massive projects. I'm talking about the small things that always get pushed to "someday". Documenting that one process that only lives in your head, updating your measurement plan to reflect recent changes, or finally setting up that automation you've been meaning to try. Future you will be grateful when you're not scrambling to remember why you made certain decisions six months ago.

If you're looking for inspiration, the articles I'm sharing this week all tie into this theme: communicating your priorities, understanding that you're not actually behind, and automating the tedious stuff so you can focus on work that matters.

What's on your December to-do list? I'd love to hear what you're tackling before the year wraps up.

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Dana DiTomaso Founder ​dana@kpplaybook.com​

Automating Microsoft Clarity Reporting

Celeste Gonzalez published a helpful walkthrough on automating Microsoft Clarity reports using MCP and Cursor. If you've been curious about Model Context Protocols but weren't sure where to start, this is a practical entry point.

What I appreciate about this piece is that it doesn't assume you're a developer. The step-by-step approach covers everything from generating your API token to structuring prompts that pull the metrics you actually care about. This is exactly the kind of setup work that's perfect for a quieter December! Get it configured now, and you'll have automated reports ready to go in January.

Stop the SEO Imposter Syndrome (It's All Just SEO)

Kick Pointer Liz Linder wrote a thoughtful piece on overcoming SEO and AI imposter syndrome, and it's worth your time no matter what field you specialize in because the core message applies to anyone feeling overwhelmed by the pace of AI-related changes.

Liz makes a compelling case that the skills you already have are more valuable than ever. Remember: you're not falling behind, you're adapting. If you've been feeling anxious about keeping up with every new AI tool and framework, this piece is a great reality check.

Make Your Work Visible to Leadership

June Dershewitz published a piece on how to talk to leaders about what you're working on, and it tackles a challenge I see constantly in analytics. Our work doesn't always speak for itself. Good analytics just works so it never looks like work.

June introduces a "priority grid" that maps your initiatives to time allocation and business goals. The simple act of writing down everything you're working on, including the invisible "keep the lights on" work will help you see your own results more clearly and explain it better to others. This is perfect end-of-year prep. Spend an hour filling this out before January, and you'll have a much easier time during goal-setting conversations.

Speaking at SMX Munich 2026

I'm excited to share that I'll be heading to Munich for SMX Munich 2026! I'll be speaking and also hosting a full-day workshop on Reporting and Looker Studio. If you're going to be there, let me know!

That's it for this edition of The Huddle. As always, if you have questions or want to share what you're working on, just hit reply!

Want more? You got it!