Hello Reader,

Thank you for attending today’s webinar, Making the Move From Search Optimization to Answer Optimization with Wil Reynolds! If you missed the webinar or want to rewatch it, here’s the replay link →​

We had an incredible discussion about how the future of SEO is evolving beyond rankings—and why marketers should be focusing on where (and how) real answers are being delivered across AI, social, and search.

Key takeaways:

• We’re in the answers business, not just the SEO business. Search behavior is shifting across platforms like Reddit, TikTok, and AI chat tools. If your audience is looking elsewhere, your strategy should too.
• Friction kills experience. Whether it’s cookie banners or buried CTAs, every obstacle between the user and their answer is a chance for them to leave.
• Follow the data and the customer. Look at how channels like Reddit or YouTube show up for high-converting paid keywords. This insight can guide smarter budget shifts across platforms.
• AI tools aren’t the enemy—they’re your co-pilot. Use ChatGPT or Claude to reverse-engineer why your content isn't getting picked up and test how schema, FAQs, or layout might help.
• Social builds fans. SEO builds visitors. Wil shared how traffic from LinkedIn, Teams, and Slack leads to higher newsletter signups and lasting relationships compared to generic SEO content.

Webinar resources:

• ​How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4​
• ​How to Track and Report on Traffic from AI Tools in GA4​
• ​ZipTie.dev – Tool to monitor mentions and links in AI Overviews
• ​Claude.ai – Use Claude’s web browsing mode to audit your site from an LLM perspective
• ​Peec AI – AI Search Analytics tracking software
• ​Rich Results Test – Check for structured data and schema issues
• ​Top Ways to Ensure Your Content Performs Well in Google's AI Experiences on Search​
• ​Marketing Analytics Data is Wrong. Can It Be Fixed?​

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• Learn to use GA4 to its full potential
• Enhance your configuration and report on conversions more effectively
• Spot which channels and actions drive real results

Get step-by-step guidance from me, Dana DiTomaso, and start using GA4 with confidence. Use the coupon code linkedinlive at checkout to save 20% or click the link below to automatically apply your savings.

Let's stay connected

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If you enjoyed this event, subscribe to our newsletter to stay in the loop about upcoming events, plus get helpful guides, expert tips, free resources, and more. Our next LinkedIn Live is on June 25 with Steve Ganem, Director of Product Management at Google Analytics, sharing what’s new and next in GA4. This is your chance to ask your questions and hear directly from Google on how to use measurement to actually drive business growth.

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Thanks,

Dana DiTomaso (She/Her) ​dana@kpplaybook.com​