Kick Point Playbook gives you the digital marketing skills you need to grow—whether you want to land more clients, level up your career, or make smarter marketing decisions. Get bi-weekly insights on analytics, SEO, and reporting, curated by Dana DiTomaso and her team. Each issue is packed with expert tips, must-read articles, and free resources like templates and checklists—all designed to help you take action and see real results.
Share
🔍 GA4 Page Dimensions, Demystified
Published 24 days ago • 4 min read
GA4 Explained: The Essential Guide to Page Path, Page Location, and Other Page Data
Page path versus page location versus page path + query string… if you find yourself getting tripped up by these GA4 dimensions and are stuck navigating messy reports, you’re not alone. Knowing which dimension to use can seriously improve your reporting!
In our latest guide, Dana DiTomaso breaks down what each dimension actually tracks, when to use them, and how picking the right dimension makes all the difference in your reports. This tutorial includes a GA4 Page Dimension Cheat Sheet!
Making the Move From Search Optimization to Answer Optimization
Search behaviour has evolved—have your strategies?
Today’s audience isn’t just relying on Google. They’re using AI chat tools, scrolling TikTok, and asking voice assistants for quick, relevant answers. On May 27, 2025, join Wil Reynolds and Dana DiTomaso as they explore what it means to adapt SEO for the way people actually search now.
You’ll learn how to create content that earns trust, adds real value, and gets discovered, wherever your audience is looking.
Most GA4 properties have configuration issues that quietly erode data quality. If you’re making decisions based on that data, it’s a problem.
That’s why we created the Google Analytics Audit Course, your step-by-step guide on how to audit, troubleshoot, and fix GA4 setups so you can finally trust your numbers.
In this course, you’ll learn:
What to review in your GA4 property (and why it matters)
How to fix broken tracking and attribution before it spirals
Best practices for events, key events, and privacy settings
I implement all the new SEO trends to help boost my visibility… Why am I not seeing results?
That might be a sign your foundation isn’t as solid as it needs to be.
Before diving into the latest trend or advanced technique, take a step back. Are your fundamentals actually working for you—or are they just... there? The deeper you go into the SEO matrix the higher the chance you neglect the basics. We find this happens more often when working with the same site or business for a long time. It’s also easy to be distracted by the latest trend.
Why the basics will always matter:
Your goal will always remain the same: create useful, relevant search experiences for users while making sure you drive measurable results.
High-level SEO tactics have been proven to have a positive impact! The SEO basics include:
Title tag optimization.
Strong, descriptive header tags that guide users and search engines.
Writing relevant high-quality content that leverages your unique expertise.
Internal linking between related, helpful content.
Helping search engines crawl and index your landing pages.
Targeting the correct keywords.
Having a strong understanding of the basics means you understand how organic and local search ranking works, so you can prioritize what moves the needle.
A solid SEO foundation helps you connect the dots between different tactics and understand why things work, not just how to do them. Without this core knowledge, everything can feel disjointed, like a pile of unorganized building materials with no blueprint. But when you take the time to build a sturdy base, every new skill or tactic you learn will make more sense, add value, and drive real results.
👉 Before chasing the next shiny SEO trend, take two minutes to reset your mindset with this short from Liz.
📅 Google and the 130-day rule: indexation strategy for already indexed pages
If you’ve seen a slow but steady traffic decline over the past few months, you’re not alone. Alexis Rylko explains the unofficial “130-day rule”, where Google seems to fully process major updates on a delay—meaning the traffic impact may not hit until months later. This matters for SEOs trying to pinpoint ranking drops that don’t line up with known update dates.
📉 Strengthen your marketing strategy with high quality data
Ginny Marvin confirmed that first-click, linear, time decay, and position-based attribution models will be removed in the coming months. That leaves only data-driven and last-click. If you rely on non-last-click models to report or optimize upper-funnel performance, it’s time to prepare for the change.
📍 TikTok is getting local, why it matters for SEOs
TikTok is experimenting with showing local business reviews directly in comment threads, as spotted by Celeste Gonzalez. If rolled out widely, it could turn TikTok into a powerful local discovery engine—where reviews shape visibility and reputation beyond Google. For local SEO, that’s one more platform where feedback could influence traffic and trust.
✨ The MOST underrated local ranking factor in 2025
Darren Shaw says review recency is no longer a minor factor. After testing a client who hadn’t received a review in over a year, just three new ones led to a major ranking boost. Backed by a study from Joy Hawkins, this is clear proof that staying active with review collection can directly impact local visibility.
🛍️ ChatGPT Shopping vs. Google Shopping free listings
ChatGPT is now showing free product listings, similar to Google’s Shopping results, but it’s still early days. Brodie Clark puts both platforms to the test and finds that while ChatGPT pulls in recognizable product names and ratings (possible from Google’s own data), it struggles with relevance, mobile experience, and transparency.
You’re already part of the team—now help us grow the fan club! Refer your digital marketing and analytics friends to the newsletter and earn exclusive rewards.
Refer 2 people: Get a shout out from Dana DiTomaso on LinkedIn
Refer 6 people: Get access to an exclusive presentation from Dana on Unpacking GA4 Explorations
Beyond Views: Using GA4 to Decode Reader Behaviour and Shape Editorial Strategy
If you’re a publisher, digital editor, or work on a digital marketing team and want to learn how to transform GA4 from a simple tracking tool into a powerful content compass, this webinar is for you! Dana will guide you through how to leverage analytics to drive meaningful content decisions. You'll leave with the answer to the question, "What content should we create next?"
Today's edition of The Playbook Huddle was brought to you by Jessie Low and Kyra Piper. Was this email forwarded to you? Sign up here!
PO Box 68171 RPO Bonnie Doon Shopping Centre, Edmonton, Alberta T6C 4N6 Unsubscribe · Preferences
Kick Point Playbook
Insights that fuel action. Learn, apply, and grow your marketing skills.
Kick Point Playbook gives you the digital marketing skills you need to grow—whether you want to land more clients, level up your career, or make smarter marketing decisions. Get bi-weekly insights on analytics, SEO, and reporting, curated by Dana DiTomaso and her team. Each issue is packed with expert tips, must-read articles, and free resources like templates and checklists—all designed to help you take action and see real results.
Hello Reader, Thank you for attending today’s webinar, Making the Move From Search Optimization to Answer Optimization with Wil Reynolds! If you missed the webinar or want to rewatch it, here’s the replay link → We had an incredible discussion about how the future of SEO is evolving beyond rankings—and why marketers should be focusing on where (and how) real answers are being delivered across AI, social, and search. Key takeaways: We’re in the answers business, not just the SEO business....
How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance You put a consent banner on your site. That’s great! But here's the problem... Just because your banner looks nice doesn't mean GA4 is actually respecting what your visitors choose. We see this mistake all the time during analytics audits. The banner is there, sure. But the data? Still flowing in before getting consent. Oops. Here's what you should check right now: Is data being sent...
Can You Use Competitor Brand Names in Google Ads? While the idea of showing up in your competitors’ search results is appealing, there are several factors to consider before jumping in. From Google’s policies to potential legal issues, knowing when and how to bid on another company’s name is crucial for success. Today, we’re breaking down the dos and don’ts of bidding on competitor names in Google Ads. You’ll learn how to do it the right way—and how to protect your own brand if someone’s...