Hey Reader! A retailer came to us recently because they were seeing weird results in Google Ads and Google Merchant Center. They knew the ad setup was good, so why was the data wrong? We started in the usual places: broken tags, consent settings, recent code changes. It was all fine. Then we turned to the product feed. The site sends one version of the SKUs to Google Ads, but it turns out Merchant Center doesn't get its products from the site at all. It's fed by a third-party feed tool that...