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Analytics Playbook by Dana DiTomaso

Get bi-weekly insights curated by analytics expert Dana DiTomaso. Each issue includes expert tips, must-read articles, and free resources, all designed to help you take action and see real results.


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Jul 14

What is your site tracking when nobody's looking?

Hey Reader! I’ve been doing more work with helping clients talk to their legal counsel on what their default consent states should be, and as a part of this, I review their privacy policies against what actually happens on their site. Most of the time, the gap between what the policy says and what’s happening is larger than anyone would like. For example, one policy I recently reviewed said plainly that it doesn't collect any information about you using cookies but then in the very next...

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Jun 25

Are you missing signals in your measurement framework?

Jun 15

GA4 and your BI tool disagree. Now what?

Jun 02

When the platform finally fixes the thing — now what?

May 19

The measurement gap you can't fix with better implementation

May 05

The gap between data that exists and data that gets used

Apr 21

How to audit discrepancies between GA4 and anything else (plus: Looker Studio is Data Studio again)

Apr 07

Server-side tracking: It’s happening

Mar 24

We are not data accountants (and we never were)

Mar 11

The great bot spam experiment (results pending)

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