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Analytics Playbook by Dana DiTomaso

Get bi-weekly insights curated by analytics expert Dana DiTomaso. Each issue includes expert tips, must-read articles, and free resources, all designed to help you take action and see real results.


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Sep 15

"Did you break our tracking?"

Hey Reader! One of my least favourite things to do is open Google Tag Manager to take care of a quick change and seeing the Urgent red bar at the top. It sounds concerning! Your measurement is likely being impacted, Google says. But is it? OH NO PANIC Here's what those three items were on the container I was looking at last week: Additional domains detected for configuration — Sometimes you can fix this by managing the monitored domains, but for some reason that isn’t fixing the issue for...

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Sep 01

Held together with popsicle sticks and dreams

Aug 11

What going outside taught me about analytics

Jul 27

I'm hand-coding websites again, on purpose

Jul 14

What is your site tracking when nobody's looking?

Jun 25

Are you missing signals in your measurement framework?

Jun 15

GA4 and your BI tool disagree. Now what?

Jun 02

When the platform finally fixes the thing — now what?

May 19

The measurement gap you can't fix with better implementation

May 05

The gap between data that exists and data that gets used

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