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Analytics Playbook by Dana DiTomaso

Get bi-weekly insights curated by analytics expert Dana DiTomaso. Each issue includes expert tips, must-read articles, and free resources, all designed to help you take action and see real results.


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Jul 27

I'm hand-coding websites again, on purpose

Hey Reader! I’m embarking on a redesign of the Analytics Playbook website, and instead of keeping it on WordPress, I’m experimenting with moving to Astro which means that I’m basically making websites by hand again, like what I did when I first started in this field way back in 2000. One big advantage to using something like Astro is site speed. There isn’t a database behind the scenes, it’s just flat files, so as far as visitors and Google are concerned, I got significantly faster. It isn’t...

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Jul 14

What is your site tracking when nobody's looking?

Jun 25

Are you missing signals in your measurement framework?

Jun 15

GA4 and your BI tool disagree. Now what?

Jun 02

When the platform finally fixes the thing — now what?

May 19

The measurement gap you can't fix with better implementation

May 05

The gap between data that exists and data that gets used

Apr 21

How to audit discrepancies between GA4 and anything else (plus: Looker Studio is Data Studio again)

Apr 07

Server-side tracking: It’s happening

Mar 24

We are not data accountants (and we never were)

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