Nov 09
That’s one way to ensure you have proper consent for data collection…
Hey Reader! I was approached recently by a lead who was having trouble getting useful reports after they implemented their consent management platform. This is a pretty common request — lots of places have questionable CMP configurations — but in this case, the "solution" had been to turn off all the tracking, for everyone, no matter where they were. I mean, technically yes, the site was completely compliant with every global privacy law. But compliance and tracking shouldn't be a battle...
READ MORE