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Analytics Playbook by Dana DiTomaso

Get bi-weekly insights curated by analytics expert Dana DiTomaso. Each issue includes expert tips, must-read articles, and free resources, all designed to help you take action and see real results.


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Aug 11

What going outside taught me about analytics

Hey Reader! I've had a bit of writer's block lately. Or maybe it's less writer's block and more "I want to go outside" block. I typically write in the evenings or on Friday mornings, and frankly the weather has been far too nice to sit down at the computer and crank out posts about analytics. Every time I've opened a draft this month, whatever is happening outside the window has been far more interesting. There's no life lesson here. No tidy connection back to analytics, no "and this is why...

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Jul 27

I'm hand-coding websites again, on purpose

Jul 14

What is your site tracking when nobody's looking?

Jun 25

Are you missing signals in your measurement framework?

Jun 15

GA4 and your BI tool disagree. Now what?

Jun 02

When the platform finally fixes the thing — now what?

May 19

The measurement gap you can't fix with better implementation

May 05

The gap between data that exists and data that gets used

Apr 21

How to audit discrepancies between GA4 and anything else (plus: Looker Studio is Data Studio again)

Apr 07

Server-side tracking: It’s happening

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