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Analytics Playbook by Dana DiTomaso

Get bi-weekly insights curated by analytics expert Dana DiTomaso. Each issue includes expert tips, must-read articles, and free resources, all designed to help you take action and see real results.


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Nov 09

That’s one way to ensure you have proper consent for data collection…

Hey Reader! I was approached recently by a lead who was having trouble getting useful reports after they implemented their consent management platform. This is a pretty common request — lots of places have questionable CMP configurations — but in this case, the "solution" had been to turn off all the tracking, for everyone, no matter where they were. I mean, technically yes, the site was completely compliant with every global privacy law. But compliance and tracking shouldn't be a battle...

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Oct 27

Nancy Drew and the Mystery of the Product Feed

Sep 29

"But we don't have sales data"

Sep 15

"Did you break our tracking?"

Sep 01

Held together with popsicle sticks and dreams

Aug 11

What going outside taught me about analytics

Jul 27

I'm hand-coding websites again, on purpose

Jul 14

What is your site tracking when nobody's looking?

Jun 25

Are you missing signals in your measurement framework?

Jun 15

GA4 and your BI tool disagree. Now what?

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