Hey Reader! I’m on vacation this week, so I asked Jessica Best if I could publish a story she shared with me. Thanks Jessica! “But we don’t have sales data.” When we first met one of my favorite clients, they kept saying they didn't have sales data. They sell high price tag RVs through dealers, so they don't sell direct to consumer/owner, but they know they need to drive preference and help shoppers choose their brand. But when I – the lowly email marketing strategist – was looking at their...