Ch-ch-changes!

Hey Reader!

We're making some changes around here that I wanted you to hear about directly from me before they start rolling out. The big one is that we’re changing our name from Kick Point Playbook to Analytics Playbook. The courses and resources from me aren’t changing, but this name change will better reflect my focus, the courses I'm creating, and the content you'll be seeing from me going forward.

This transition lets me focus on what I do best — helping you navigate the analytics landscape and get real business value from your data. Contributions from the Kick Point team will be moving over to the Kick Point website (which we're currently redesigning), and The Huddle — what you're reading right now — will still be The Huddle, but it'll be coming directly from me personally.

This means you'll get more of my direct insights on what's actually working in analytics right now, more honest takes on industry changes, and more practical guidance that you can implement immediately.

Have any questions about the transition? Just hit reply and I'm happy to answer.

Dana DiTomaso Founder ​dana@kpplaybook.com​

Ready-Made GA4 Reports You Can Actually Use

The team at Search 'N Stuff published some really fantastic advice on avoiding burnout in SEO (including from KPer Liz Linder). Sure it’s SEO focused, but this applies just as much to those of us in analytics. Keeping up with all the changes in GA4, the constant platform updates, new features dropping monthly... it's exhausting.

What I appreciate about this piece is that it acknowledges the reality: you can't stay on top of everything. If you’re burned out, you make mistakes, miss important insights, and can't think strategically. Taking care of yourself isn't just personal — it's professional!

Finding Your Lost Repeat Visitors

DumbData put together a step-by-step tutorial on analyzing inactive users that goes beyond GA4's standard reports. Most GA4 reports focus on inactive users, but what about users who stopped coming back entirely?

This matters because repeat visitors are usually your most valuable audience segment. If you're losing more repeat visitors than you're gaining, that's a problem that needs attention. The tutorial shows you how to use explorations and segments to get the real story about visitor retention.

Ready-Made GA4 Reports You Can Actually Use

Kyle Rushton McGregor is launching something useful in September: a GA4 container with pre-built reports and explorations that you can copy directly to your own properties. You can sign up now.

Why this matters: we all know GA4's default reports leave a lot to be desired. Instead of everyone building the same useful reports from scratch, having a tested set you can import saves time and ensures you're not missing important insights. It's the kind of practical resource that lets you focus on analysis instead of setup.

Agents of Change Podcast

I was a guest on the Agents of Change digital marketing podcast earlier this summer talking about getting real results from GA4 beyond just accurate data. If you missed it, you can check it out here.

That's it for this edition of The Huddle. As always, if you have questions or want to share what you're working on, just hit reply. I read every email!

Want more? You got it!