Hey Reader! I recently replaced the WordPress search on Analytics Playbook with an AI chatbot, built using Botpress. I named it Coach, trained it on all of my content and courses, and now I have a new analytics problem to solve: how do I know if people who talk to Coach are more likely to actually buy something (or even just engage more!) than people who don't? It’s possible but it also requires treating the chatbot as a new kind of event, not just a replacement widget you dropped on the...