Improve your GA4 data with help from KP Playbook's UTM Guide and Tagging Tool
As a busy professional, you’re juggling multiple campaigns across various marketing channels — newsletters, emails, social posts, ads, and more. Driving traffic to your website, converting visitors to customers, and growing your sales is critical to your overall marketing success.
You need to know how someone got to your website and how Key Events and Conversions are credited to your different marketing channels, which is known as attribution. This is where UTM parameters shine. Learn how they work, how to use them, best practices, and get our tagging tool so you can improve your data integrity.